You can’t expect Google to see you as an expert on a certain topic when you have only written two sentences about it. This indicates to Google that your page probably isn’t the best result to match the search query. Use description meta tags to provide both search engines and users with a summary of what your page is about! Prove that you are trustworthy by connecting as closely as possible to high authority sites. Use structured data to further explain your topics. When I am reading articles, therefore a potential consumer, I have no idea whether a link is follow or nofollow. Clearly, a huge majority of people will not have the slightest idea that such a distinction exists! If I am intrigued by what is written about your product or service, I will click. If I really like what I see on your site, I may buy. The type of link will not be in my thoughts. No follow links are defined as the links which will not pass any link juice. Here, the link is set as no follow, meaning that the Google bot will not crawl the link and will not pass any link juice. The link does not count as a ‘vote’ in the page’s favour. Also, it will not boost page rank. A nofollow link is created with the nofollow link HTML tag.