Another Factor In Determining The Value Of A Link Is The Way The Link Is Implemented And Where It Is Placed. For Example, The Text Used In The Link Itself (Ie, The Actual Text That A User Clicks On To Go To Your Web Page) Is Also A Strong Signal To The Search Engines. Many Moons Have Passed Since Search Engines Interpreted Information Solely On Simple Information Like Keyword Density, But Keyword Stuffing Is Still Prevalent On Many Sites. Longer Sentences Are Hard To Follow Onscreen. When Possible, Break Longer sentences into into multiple shorter sentences. One question that many arises in regards to HTML tags and linking should be "nofollowed." "Rel = 'nofollow'" instructs Google to not allow PageRank to flow through the link. A Page Consisting Of Just A Few Sentences Is Less Likely To Get To The Top Of A Search Engine List. Search Engines Favor Sites That Have A High Information Content. Generally, You Should Try To Increase The Text Content Of Your Site In The Interest Of seo. The optimum page size is 500-3000 words (or 2000 to 20,000 characters).