Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back. The search engines analyze the reading level of the web page. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able to understand the sentence. But the blogging holy grail is just this: A quality blog improves your Google ranking, which will draw leads to your website and encourage them to make purchases. The One Percent Rule states that only a tiny fraction of people within any online community actually create content. The other 99% of users consume or contribute to content, but do not create. If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on.

Don’t guess your site speed problems; diagnose

You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better. No website in a competitive market gets valuable traffic from Google in 2017 without a lot of work, technical work and content curation. It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. How do you write a clickable title that will draw people to your site and keep them on there without sounding salesy or cheesy?

How do you consistently create engaging content that people will actually want to read?

Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the results. Browse your own site for a while and try to click on every button, image and link to see what happens. Is everything working as expected? To rank, you need authority. To have authority, you need links. To get links, you must be visible with people who create content. Therefore to rank, you need relationships. Backlink indexing is important for SEO. In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and challenges associated with doing this are HUGE. Creative, interesting, and informational articles that really speak to an audience are much more likely to get shared, repinned, and re-tweeted. The best way to tap into that type of influence is to keep things relevant and specific. The information you are putting out there should actually help people by teaching them or reminding them of something important.

Identify What’s Working and What Isn’t

Gaz Hall, a Freelance SEO Consultant, commented: "Make sure that your site’s structure and hierarchy are as clear and logical as possible, with your homepage as the “root” page (the starting point)." Once you are done with cleaning up all the toxic backlinks pointing to your site, you need to file a reconsideration request with Google. This has to be polite and detailed, stating that you admit the mistakes you have committed, explaining the steps that you took to correct the same and promising to use nothing, but best practices for link building and SEO. You’ve got to understand that authority, niche-specific and generic blogs that publish related content can do the same. What would you type into a search engine to find your business website or page? Make it easier for search engines to index your website.

Make Use Of Bullets & Numbers While Writing

Just typing in an incomplete search term will result in a whole lot of unnecessary results which might not be what you are looking for. Find a niche directory you have never heard of before that you feel is honestly listing unique, useful Web sites. Promote that niche directory through links and comments on your own sites until you see improvement in its Compete, Quantcast, and Alexa metrics. Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites’ traffic comes from mobile), and clearly formatted articles are used as a Google ranking signal. Appropriate use of headers are not only helpful to the reader in structuring and breaking up content, but they also let Google know what the key information on that page is and what is most important.

Add BreadCrumbs To Improve Navigation

Link building isn’t dead. Not by a long shot. Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want. As well as great quality content you need a website that is easy to use and provides a great user experience – in other words, don’t make your visitors think. If your website is hard to navigate, information is difficult to find or the design is too busy then visitors are unlikely to stick around no matter how well written your content is. Stop using keywords in your URLs. Why? Because if you don’t know how to optimize a page without slamming keywords into the URLs, you don’t know how to optimize a Web page. Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty.

Other ideas can be found here:

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have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no idea how many people got to his/her website. No idea what the main landing pages or exit pages were.